3. Improved Patterns: Artistic Evolution
Artistic Allure in Hairstrokes History
From the beginning, the Hairstrokes technique in pigmentation has held a distinct artistic allure. Initially, the focus was more on showcasing the artist's creative skills through intricate patterns rather than replicating natural hairstrokes. This tendency was partly influenced by artists in the modern Western world adopting Asian patterns, which were tailored to different client needs and types of natural brow hair growth.
Shift in Client Preferences
For many years, these stylized Hairstrokes patterns struggled to compete with other techniques like microblading, primarily because they didn't align with the preferences of ordinary clients. The emphasis on artistic expression over natural resemblance meant that Hairstrokes didn't immediately appeal to a broader client base.
The Quest for Hyper-Realism
The Hairstrokes technique has been characterized by a pursuit of hyper-realism, infused with an artistic touch. Each brow was treated as a unique masterpiece, aiming to blend natural hairstroke mimicry with the artist's signature pattern. The creation of such brows involved extensive work, including multiple passes, crafting 'baby hairs', and adding refined extra lines with varied pigments to create 'shadows'. The outcome was visually stunning and realistic, yet simultaneously appeared natural. Ironically, this artistic goal of achieving a 'wild', untouched look was also where the challenge lay.
Market Expectations vs. Artistic Vision
Artists who mastered this high level of realism found that, despite the artistic excellence of their work, it didn't fully align with market demand. While these brows showcased the impressive potential for hyper-realism, only about 10% of clients seeking semi-permanent makeup and considering Hairstrokes were bold enough to opt for this style. The primary barrier to the wider adoption of Hairstrokes has been the hesitance of clients to embrace such bold and artistically intense brows.
The Transition from Microblading to Hairstrokes
The recent evolution in Hairstrokes patterns has been significantly influenced by artists transitioning from microblading to Hairstrokes or increasing the use of pigmentation machines in their Combo Brows techniques. Initially, this shift appeared somewhat rudimentary compared to the highly artistic approach traditionally associated with Hairstrokes. Yet, this change marked the beginning of a new era in brow styling.
Commercial Success of Simplified Hairstrokes
The 'microblading style' Hairstrokes gained commercial traction not for their complexity but for their appeal to the average customer. Contrary to the industry's previous focus on ultra-hyper-realistic, ungroomed brow looks with intricate details like 'baby hair' and multiple shadows, the market preferred a more groomed, shaped brow appearance. Customers favored Hairstrokes that mimicked a well-groomed natural brow rather than an untamed one.
Redefining Brow Patterns
Responding to this market insight, many Hairstrokes artists revised their patterns. They began 'shaping' the brows more distinctly, reducing the number of stray hairstrokes and minimizing the elaborate 'baby hair' and artistic shadows. This resulted in a style that retained the artistic essence of Hairstrokes but aligned more closely with the appearance of a natural, groomed brow. Testing with target demographics confirmed this approach matched customer expectations – they preferred brows that looked naturally groomed rather than wildly grown out.