How to use AI for creating aticles in brow business?

Videos

Powder Brows

Procedure, Techniques, Pigments, Aftercare...

Microblading

Procedure, Technique, Patterns, Supplies, Retention...

Ombre Brows

Soft Ombre, Pixels, Whip, Pendulum techniques...

Hairstrokes

Nano Brows, Hairstrokes patterns, Natural PMU...

Combo Brows

Powder + Miroblading, Powder + Hairstrokes...

Marketing

Instagram, Facebook, TikTok, Organic growth...

Removal

Saline, Lactic Acid, Laser removal procedure...

Articles

Powder Brows

Procedure, Techniques, Pigments, Aftercare...

Microblading

Procedure, Technique, Patterns, Supplies, Retention...

Ombre Brows

Soft Ombre, Pixels, Whip, Pendulum techniques...

Hairstrokes

Nano Brows, Hairstrokes patterns, Cashmiere...

Getting started

Starting artist adivce, practical first steps...

Marketing

Offline marketing, Online marketing, website, domains...

Practical Tips

Guides, Tips, Suggestions, Walkthroughs, Case studies...

Removal

Saline, Lactic Acid, Laser removal procedure...

Tops Pricing

1. Background

This article draws on insights from interviews with 45 different pigmentation artists who actively create content for their websites or the websites of their brow businesses or salons. Most of these artists, numbering 39, are based in various countries within the European Union, while others are located in the UK and 2 in the US. The research projects from which these interviews originated spanned from 2020 to 2024, with some still ongoing. It's interesting to note that the geographic location of these artists does not significantly affect the nature of content writing for their websites. Additionally, two seasoned experts from powderbrows.io - the digital media branch of Powderbrows.com Research Center - have reviewed the observations and added their contributions.

This article offers valuable guidance to artists involved in updating their websites and producing text content, either for their sites or for the websites of their brow businesses or salons. By sharing these insights, the article aims to assist artists in enhancing their online presence through effective and engaging website content, regardless of their location.

2. Relying Too Much on AI Content

Experienced marketers often compare the overuse of AI for content creation to urinating in a public pool. Initially, there might be relief, but it's short-lived. If everyone starts doing the same, the pool soon becomes a place no one wants to be in. Nobody enjoys swimming in polluted waters.

While there's no unanimous agreement on how well Google's algorithms can detect generic AI-created content, our ongoing analyses consistently demonstrate that it doesn't perform as well as original content. This is particularly true when the content lacks the depth and insight that only an artist familiar with the brow business can provide.

Content heavily reliant on automation becomes the "pollution" that people tend to avoid. Users can detect the absence of authenticity, the missing human touch, and insight. This problem is not just about search engine algorithms; it impacts the end-user – your readers and potential customers. Such content underperforms not merely because it's generic or suspected by search engines to be "AI-created." It's because it offers significantly less value to people who already possess some knowledge about the field.

3. Over-Automation, Keyword Stuffing

When content is produced primarily by machines or excessively optimized for keywords, it risks losing its authenticity. This is akin to comparing a well-cooked homemade meal with a quick microwave dinner. While the latter might serve the basic purpose, it lacks the flavor, warmth, and satisfaction of a meal made with care and attention.

Similarly, AI-generated or keyword-stuffed content might technically address the topic and potentially temporarily deceive search engines. However, it lacks the depth, subtlety, and personal engagement that fosters real connections. Such content fails to resonate emotionally, often key in influencing customer decisions and nurturing brand loyalty.

Adopting this short-term strategy can damage your brand's reputation and trustworthiness. Readers can sense when content is inauthentic or devoid of a human touch. This realization can lead to mistrust, reduced user engagement, and, ultimately, a loss of potential clientele.

Conversely, content crafted with genuine understanding, care, and human insight does more than attract readers; it engages them, fosters trust, and encourages repeat visits. You can transform casual readers into loyal followers and potential clients by delivering value and establishing an emotional connection. Therefore, while automation may have a role in content creation, it should never supplant the human element that makes content compelling and valuable.

4. How to Find the Balance?

The real challenge lies in striking the perfect balance. While keyword optimization is a key component for effective SEO, and automation can aid in this process, it's vital to remember that your content is ultimately for human readers, not just algorithms.

Begin with thorough keyword research using tools like Ahrefs or Semrush. Pinpoint relevant keywords and phrases that resonate with your audience's interests and search behaviors. This step is crucial for understanding what your potential clients are seeking.

After identifying your keywords, weave them naturally into your content. Keywords should integrate seamlessly, enhancing the text rather than disrupting it. Your primary aim is to offer value through your content – to answer questions, engage the reader's interest, and provide a rewarding reading experience.

By prioritizing the reader's experience and ensuring your content is well-researched, captivating, and genuinely valuable, you create content that not only fares well in search engine rankings but also fosters trust and engagement with your audience. This approach will help you produce content that resonates with readers, establishing a loyal following and enhancing your brand's reputation.

5. Domain Knowledge is the Key

Harnessing True Insights

In examining the work of top content creators, one key factor consistently emerges in-depth domain knowledge. This may seem obvious, yet it's frequently overlooked, especially when content creation heavily relies on AI.

Consider the capabilities of an advanced AI language model like GPT-4. It's adept at producing summaries, analyzing historical events, or organizing public domain information. However, while its outputs are accurate, they often lack the depth and nuanced insight that only comes from real expertise in a specific domain.

Examples with ChatGPT-4

For example, if tasked, GPT-4 might recommend choosing an Instagram handle that is "appealing," "short," and "easy to remember." This advice is sound on a basic level, but it's quite general. It doesn't delve into the more intricate, insightful advice that could be highly actionable. Consequently, while AI can produce abundant text, the content may fall short of providing practical, in-depth answers.

The primary takeaway here is straightforward: AI-generated content tends to be overly "safe" and generic. It's serviceable for those with limited domain knowledge but can seem overly simplistic and lacking in substance to those with more advanced understanding. This highlights the importance of incorporating genuine domain expertise into your content to ensure it resonates with and provides real value to a knowledgeable audience.

6. Practical Structured Writing

Next, let us see how to approach this from a practical perspective. To harness the potential of AI while ensuring your content retains depth and relevance, starting with a focused topic for each article or post is essential. The content should be carefully structured so that all subcategories and paragraphs serve the same purpose - thoroughly explaining the article's central topic.

As you craft each paragraph, ask yourself: "How does this contribute to solving a part of the reader's problem?" Each section should address the overall problem presented in the article, ideally providing a partial solution or deeper understanding. The most helpful articles follow this structure, guiding the reader on a journey that, piece by piece, resolves their issue.

Prioritizing Depth over Quantity in Content Creation

In the world of content creation, more isn't always better. Prioritize depth and relevance instead of focusing on word count or using AI to generate as much content as possible. By aligning with the reader's needs, you can create content that ranks well on search engines and resonates with your audience, encouraging them to return time and time.

It makes a lot of sense to read the text over and evaluate how engaging and interesting this is for you as a reader. Often many sentences composed into paragraphs by AI seem correct and logical but lack the essence that makes the text engaging and easy to read.

How to Produce Natural Text

Incorporating the "right keywords" and the "right number" of times can be tricky. If not done carefully, it can result in your text appearing artificial, robotic, or simply unhelpful to the reader. To avoid this, the central focus should be the user's concrete and clear intent rather than leaning toward unnecessary humor or obscurity.

Therefore, the key often explains the main points to the reader and then expands on those. AI is not often good at distinguishing the essence of the text that answers the questions most readers typically have from the endless “fluff” it can produce.

7. How Google Evaluates Articles

Google has several methods for determining whether its link satisfies the user's intent. These include the following.

Bounce Rate is the percentage of users who land on your site and leave without visiting other pages. A high bounce rate might indicate your content did not meet the user's expectations or needs.
Dwell Time. This refers to a user's time on your page before returning to the search results. A short dwell time could suggest that your content did not provide the information the user sought.
Click-Through Rate (CTR). This is the percentage of users who click on your page from the search results. A low CTR could suggest that your title or meta description is not compelling or does not match the user's intent.
Pogo-sticking occurs when a user clicks on multiple search results in quick succession, indicating that they are not finding the information they need.

These factors contribute to Google's understanding of user satisfaction, informing its evaluation of your content's relevance and value. So, when crafting your content, remember to focus on satisfying your user's intent rather than over-optimizing for keywords. This will lead to a more engaging user experience and a higher ranking in the search results.

8. Does Size Matter in SEO?

The traditional belief in SEO has often been that longer content tends to rank better on search engines like Google. This was based on the idea that more extensive content could provide more comprehensive information, naturally incorporate more keywords, and potentially earn more backlinks due to its perceived value. However, recent developments in Google's algorithms, particularly since the latest helpful content updates, have shifted this perspective.

Impact of Google's Helpful Content Update

Google's algorithm updates have increasingly focused on the quality and utility of content rather than just its length. The "helpful content update" is a prime example of this shift. This update enhances Google's ability to evaluate how well a piece of content serves the user's needs. The key metric here is the content's relevance and usefulness to the searcher, not necessarily its word count.

Performance of Shorter Texts

There's growing evidence that shorter texts can outperform traditional long-form content in search rankings when well-crafted and to the point. The reason behind this is Google's enhanced capability to assess content quality. If a shorter piece of text can effectively answer a user's query, provide valuable information, and offer a good user experience, it can rank higher than a longer piece that might be less focused or less relevant.

9. Authenticity Wins

In content creation, articles crafted with the user's intent at the forefront are consistently successful, even if they might not overflow with keywords. While the fruits of such an approach might not be instant - sometimes it may take weeks - the reward is worth the wait. Suddenly, a well-written, authentic original article begins to climb the rankings. This underscores our concluding point: it is far better to maintain authenticity rather than dilute the user experience with a mirage of instant traffic from AI-generated content.

Focus on creating content that connects with your audience, solving their queries, and offering valuable information. Remember, when it comes to content marketing, patience is a virtue. Authenticity and value always triumph in the long run, leading to a solid online reputation, increased user engagement, and higher rankings in search results.

10. Reversed Content Strategy

The approach of using AI for the initial structuring of an article is prevalent on the internet, especially among those new to a field. This method involves inputting the desired content, context, and topic into an AI tool, generating a basic structure and subsections for the article. The user then adds detailed content to these subsections. This strategy is particularly useful for less knowledgeable individuals, as the AI draws from top-ranking articles to create a general format encompassing key points commonly addressed by others in the field.

Limitations for Experts in the Field

However, this approach might not be the most effective for experts in a specific field, like brow artists with in-depth knowledge and unique insights. When you have a wealth of specialized knowledge and experience, relying on AI for the initial structure may lead to generic content that lacks the depth and originality your expertise can provide.

Implementing the Reversed Strategy

For experts, a reversed strategy is recommended. This involves the following. Creating the Initial Structure Personally. Start by outlining the main points and structure of the article based on your expertise and unique insights. This ensures that the content reflects your knowledge and experiences, which are invaluable in creating original and engaging articles.

Using AI for Expansion and Translation. Once you have the framework and key points laid out, AI tools can be employed to expand on your ideas and translate the content into different languages. This can help in fleshing out the article, making it more comprehensive without losing the essence of your original thoughts.
Reviewing the Final Output. Always review the AI-enhanced content to ensure it aligns with your initial vision and accurately conveys your expertise. This step is crucial for maintaining the quality and authenticity of your content.
Ensuring Originality. By starting with your unique perspectives and then utilizing AI for assistance, you are more likely to produce content that stands out for its originality and expert insights.

Thus, while AI can be a valuable tool in content creation, experts in their fields should consider leveraging their knowledge to guide the content's structure and main points. AI can then be used to enhance and refine this content, ensuring that the final output is high-quality and reflects the expert's unique perspectives and insights. This reversed strategy maintains the originality and authenticity of the content and ensures it is engaging and informative for the target audience.

11. Conclusions

Using AI is becoming increasingly popular when creating posts. This article offers some practical guidelines on how to do it better in the business. Keep in mind the following.

Be Wary of Over-Reliance on AI. As a starting artist, understand that excessive reliance on AI for content creation can dilute the authenticity of your work. It's crucial to maintain the human touch and insight in your content.
Focus on Depth and Insight. Aim to infuse your content with the depth of knowledge and personal insights that only a seasoned brow artist can provide. This approach ensures your content resonates with your audience and offers genuine value.
Balance Automation with Authenticity. When using AI, strike a balance between technological convenience and the authenticity of your expertise. AI can assist with structural and linguistic aspects, but the core insights should come from your professional experience.
Prioritize Reader Engagement. Craft content that engages the reader emotionally and intellectually. Content should aim for SEO optimization and build connections and trust with your audience.
Incorporate SEO Strategically. While SEO is crucial, avoid over-optimization. Use keywords organically and focus on creating content that aligns with the reader’s intent and interests.
Harness Your Domain Knowledge. Leverage your in-depth knowledge of the brow artistry field. This expertise will make your content stand out for its originality and relevance.
Utilize AI for Expansion and Translation. Use AI tools to broaden the scope of your original ideas and translate content, but always review and refine AI-generated material to ensure it aligns with your unique perspective.
Adapt to Google’s Evolving Algorithms. Acknowledge that Google now prioritizes content usefulness and relevance over length. Short, well-articulated content can be as effective as longer texts, provided it adequately addresses the user's query.
Opt for a Reversed Content Creation Strategy. As an expert, start by outlining the main points and structure based on your knowledge, then use AI for elaboration. This reversed approach ensures originality and maintains the essence of your expertise in the final content.

Following these guidelines, you can create content that enhances your digital presence, genuinely represents your expertise, and connects with your target audience.