How to use AIDA for writing better post

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1. Background

This article compiles insights from 34 top-earning professional PMU (Permanent Makeup) artists, the elite 3.5% who have sustained their practice for over two years. Remarkably, about 80% of PMU students become inactive within 24 months. These successful artists, mainly based in EU countries, with a few from the UK and the US, hold significant sway in their regions, commanding over 80% of local customer revenue. Despite varied locations, their advice on professionalism and service delivery was consistent. All of them have been active marketers of services, and we have chosen their cases to base this article on because they all have admitted that they use some rational and structured approach to creating posts.

2. The model

The AIDA model is an acronym that stands for Attention, Interest, Desire, and Action. It is a classic model in marketing and advertising that has been aiding businesses in understanding the stages a customer goes through when making a purchase. Here's a closer look at what each part means.

Attention

This is where you grab the reader's attention. You could use a bold headline, an intriguing statement, or a provocative question. It's all about making the reader stop scrolling and focus on your post.

Interest

Once you have their attention, you must spark interest in your offering. Share facts, tell a story, or ask a question that makes them think. Show how your Powder Brows services can solve a problem or fulfill a need.

Desire

This is about turning interest into a want or a need. Use persuasive language and compelling examples to make the reader want your offer. Emphasize the benefits and what makes your Powder Brows service unique.

Action

Finally, you want to encourage the reader to take action. This might be clicking a link, calling, signing up for a newsletter, or booking an appointment. Be clear and specific about what you want them to do, and make it easy for them to do it.

Background of AIDA

The AIDA model was first introduced by American businessman Elias St. Elmo Lewis in 1898. Since then, it has become a cornerstone in marketing and sales strategies across various industries. It's particularly useful in crafting social media posts as it provides a structured approach to creating content that resonates with your audience.

By understanding and implementing the AIDA model in your powder brows business, we have seen that you can create social media posts that stand out and effectively lead your readers through a journey from curiosity to action. Whether promoting a special offer, showcasing a new technique, or simply engaging with your followers, using AIDA can make your social media marketing more powerful and profitable. Next, let us see how each part can be utilized when creating social media or website content for your Powder Brows or Microblading business.

3. Attention

Be bold and intriguing!

The first step of the AIDA model is to grab the reader's attention; this is crucial in the world of Powder Brows and Microblading. Whether you're an established artist or just starting, you want to make an immediate impact. Often referred to as a "big fat statement"” this opening line can be bold and daring, especially if you're new to the field.

Here are some attention-grabbing examples successful brow artists have used and additional examples you can adapt for your business.

"Ultimately the best way to make beautiful and lasting Powder Brows."
"The newest method to make microblading patterns even more natural."
"The secret to better brow retention discovered!"
"Eyebrows that will change your life as they did with this client!"
"Do you want to know the secret of absolutely flawless powder effect?"
"Transform your look with the perfect brow shape tailored just for you!"
"Experience the luxury of personalized brows that last and impress."
"Join the revolution in brow beauty with our innovative techniques."
"Say goodbye to daily brow struggles and embrace a stunning new you."
"Unlock the power of precision microblading for a youthful glow."

Be clear, and do not use complicated foreign terms

Clarity is key when crafting the "Attention" part of your post. Avoid confusing or overly technical terms that may alienate your reader. Remember, your goal is not to flaunt your knowledge but to engage the reader and make her want to read. Whether promising a transformation, revealing a secret, or offering a bold guarantee, your opening statement should resonate with your target audience and reflect the unique value you bring to brow beauty.

By capturing attention in a way that speaks directly to your potential client's needs, desires, and aspirations, you set the stage for a meaningful connection and open the door to further interest. This is the beginning of a journey that can turn an intrigued reader into a satisfied customer.

Please remember that these examples and guidance here are just to help inspire you. Feel free to adapt these ideas to your unique voice and offerings when creating the "Attention" part of your posts.

4. Interest

Show that You Understand the Customer's Real Pain and Make a Promise

In the Powder Brows and microblading world, demonstrating that you understand your client's concerns is paramount. This is your opportunity to reveal your insights into their genuine problems and offer resonating solutions. Seasoned artists effectively use this stage to reveal how they've solved issues that matter to clients.

Here are some concrete examples, along with additional ones for inspiration.

"We are using a new approach that has finally solved the problem of brows healing to red, grayish, or even blue."
"Microblading lines do not have to get blurred over time, and we have a perfect solution now employing a whole new light technique."
"Blush lips no longer have to be too showing or extreme and are suitable for all ages with our new subtle ombre styling."
"Eyeliner color turned bluish and shining yesterday because we use the new Gamma mixture for keeping the color perfect at all healing phases."
"Choosing between microblading and Powder Brows is no longer an issue because we can start with the Combo Brows style that problem can be solved."
"Say goodbye to uneven or unnatural-looking brows; our better technique ensures symmetry that compliments your face."
"Worried about the longevity of your brow treatment? Our advanced retention method guarantees brows that look fresh for longer."
"Afraid that microblading might be painful? Experience comfort with our gentle approach, designed to minimize discomfort."
"Concerned about safety and hygiene? Rest assured with our top-of-the-line process, ensuring peace of mind with every procedure."

"Struggling with brows that fade too quickly? Discover our color retention secrets for brows that maintain their vibrancy."

Refer to real pain, not "nice to have" add-ons

Remember, the "Interest" phase must focus on real problems and tangible solutions. Skip the superficial or "nice to have" aspects like salon décor or background music. Some other examples of "not so real problems" that some artists have used include announcing "new salon furniture (a sofa, to be more exact), "Better Spotify lists of music," scented candles (always a risk: 50% love it, 50% not so much), "new and better wipes for brows (good, but not essential). Address fears, concerns, and genuine needs such as eligibility for the procedure, color retention, pain management, and aesthetic issues.

In the Interest phase, you have to craft the problem and refer to the pain but not yet provide the exact solution. You can magnify the pain a little bit and then move on to the next phase, which is to show that you have the cure for this pain.

5. Desire

Show that You Have the Cure the Client Desires

In the "Desire" stage, it's time to make your solution real and relatable to your potential client. Explain how your proposal directly correlates to her needs and desires, assuring her that your methods are tailored to solve her concerns. Here are some illustrative examples and extra texts to deepen your understanding of the "Desire" phase.

"If you want lasting beautiful brows, the new Light Microblading technique solves this perfectly."
"If you never want to worry about the powder effect in your brow turning blurry, our new extra gentle multi-layering approach."
"You will love this new technique to Powder Brows if you want to look good without any makeup."
"The system of creating thinner lines we have perfected leaves the brows so natural that you can not tell the difference from your brow hair even from a short distance."
"We have solved the problem of the right color with our new approach of mixing just two pigments but layering the pigment over more passes."
"Looking for brows that withstand the daily rigors of life? Our enhanced durability technique ensures a fresh look that lasts." "If you're tired of brows that don't match your face shape, our new personalized 3D mapping method guarantees a perfect fit."
"Desire a natural-looking enhancement can now be fulfilled with our Subtle-shading technique will give you the definition you want without appearing artificial."
"Extra speedy recovery is now possible. Our gentle process means minimal downtime, so you're back to normal quickly."
"Brows will never seem out of place with our alignment and symmetry approach ensures brows that fit your unique facial harmony."

You can be a bit more technical here

We hope you understand that those are just examples to illustrate this phase. The essence of the "Desire" phase is to clarify that your solution aligns perfectly with her problem. It's not about boasting or overselling but about presenting a respectful and realistic match between her concerns and your services.

In this phase, you can be a bit more technical, and yes it is true when referring to the solution related to what the customers desire, some very seasoned powder brows, hairstrokes and microblading artists have admitted to having generated new terms for the exact styles they have discovered. This is not necessarily bad as long as you have at least something to base this difference on. If you can explain what is novel in your approach, it is also perfectly ok to coin a unique term.

You've identified her problem, engaged her interest with a promise, and now you're fueling her desire by showing how your specific solution fits her unique needs. This sets the stage for the final step in the AIDA model: taking action.

6. Action

Tell the Customer in Concrete Terms What to Do Next

While it may seem like a basic concept, crafting a compelling call to action in social media posts can be challenging. Many artists end their posts ambiguously, fading into obscurity, sometimes trailing off with ellipses (...). Others overload the reader with a confusing list of tasks - like answering a question, writing a comment, sharing, liking, following, or telling friends- without realizing that this may deter the reader from taking action.

The key to a successful call to action is simplicity and clarity. A single, concrete directive, possibly with a touch of urgency, resonates much more with the reader. Here are examples that illustrate this principle.

"Book your appointment today and begin the journey to beautiful brows. Click here to schedule."
"See more before and after examples in our portfolio - click here."
"Interested in a free consultation? Fill out our quick online form, and we'll contact you!"
"Limited slots available for our exclusive Microblading session this month. Secure your spot now!"
"Join our mailing list to receive personalized beauty tips and exclusive offers. Sign up here!"
"Ready to transform your brows? Our team is waiting to help. Book a free discovery call today."
"Experience the Powder Brows difference. Schedule your personalized consultation now and take the first step towards your new look."
"Unlock the beauty of your brows with our professional Microblading service. Contact us for a special introductory offer!"
"Need expert advice on the best brow treatment for you? Reach out to us for a free evaluation."
"Grab your spot in our next Powder Brows workshop. Limited seats are filling fast. Reserve now!"

7. Using Urgency

Always uphold your integrity if you incorporate urgency into your call to action. It's vital to be genuine with any time-sensitive or limited offers. Misleading statements, like "This special price for only two days," followed by repeated extensions and discounts, can undermine trust. Such tactics may work on some clients but can erode your reputation with discerning customers. Maintain honesty in your urgency, and you'll foster a trustworthy relationship with your audience.

In other words, never go for automated ridiculous urgency-inducing statements that you have probably been at the receiving end at some point in your life. Nothing ruins the call to action with a touch of urgency, if it is a joke or a marketing ploy to push the client.

Never use the old-school tactics of saying, "This special price for only two days," then "We extended the special price for one more day, go for it now with even a bigger discount!" and then when some more days have passed, "Still have not enrolled?! Last chance - do it now with half the price!" Even though some of those tactics might work for some clients, please do not use them because you lose your reputation and better, more intelligent customers. If you set a timeline, stick to it rigorously and make no exceptions. If the client misses it, see refusing the discount as an investment into your integrity and future marketing success.

8. Conclusions

The AIDA model, standing for Attention, Interest, Desire, and Action, is a foundational marketing framework. Introduced by Elias St. Elmo Lewis in 1898, it guides businesses in creating impactful customer journeys, particularly effective in social media for powder brows and hairstrokes artists.

Attention. This initial stage involves capturing the audience's attention with bold headlines or provocative questions. It's about stopping the scroll and making the reader focus on your post. Clarity is essential here; avoid complicated terms that could confuse potential clients.
Interest. Here, you connect with the client's specific problems, showing an understanding of their concerns. This phase involves presenting real issues and practical solutions rather than focusing on superficial aspects.
Desire. This stage makes your solution tangible and relatable, assuring clients that your methods are designed to meet their specific needs. It's about showcasing how your approach or technique directly addresses their concerns.
Action. The final step involves a clear, simple call to action. This could be booking an appointment or signing up for a newsletter. Maintaining integrity and honesty in this phase is crucial, especially when using urgency.

The AIDA model is particularly useful for brow artists crafting social media posts who feel they need a clear system to make creating effective posts easier and simpler. It provides a structured approach to creating content that stands out and effectively guides potential clients from curiosity to action. By following this model, brow artists can enhance social media marketing, making it more compelling and result-oriented. This approach is on of the keys to transforming interest into bookings and getting engagement n the competitive field of semi-permanent pigmentation.

How to use AIDA for writing better post

"One of the most common inquiries I receive relates to crafting engaging social media posts that capture attention and encourage readers to engage truly. Many artists have asked for a clear structure, which we aim to provide in this guide, based on a proven technique known as the AIDA model."

1. Background

2. The model

Attention

Interest

Desire

Action

Background of AIDA

3. Attention

Be bold and intriguing!

Be clear, and do not use complicated foreign terms

4. Interest

Show that You Understand the Customer's Real Pain and Make a Promise

Refer to real pain, not "nice to have" add-ons

5. Desire

Show that You Have the Cure the Client Desires

You can be a bit more technical here

6. Action

Tell the Customer in Concrete Terms What to Do Next

7. Using Urgency

8. Conclusions