2. Reseach and findings
The Real Query: Who Really Cares?
Here's a surprising fact we discovered: the true concern isn't how much one bluffs about their past experience, meeting schedules, and client satisfaction. It's about who's actually paying attention to these claims. While most budding artists discuss the ethical considerations of appearing "larger than life" and whether that's acceptable, they often forget a crucial truth. When an artist is just starting out, there are only a handful of people genuinely interested in hearing about their journey. What do we mean by this? Let's dive deeper into the topic.
Initial Average Following of Target Demographics: 1-500 People Our research indicates that most artists begin with a following of less than 1,000 people from the desired target audience. In fact, in many instances, this number is as low as 0-500 people initially. It's important to distinguish this from their overall follower count. This figure represents the portion of their social media presence that pertains to followers within the target demographic, primarily women aged 25-34 years and, to a slightly lesser extent, women aged 35-44 years and 18-24 years.
Modest Initial Reach
Upon examining the organic reach on platforms like Meta (formerly Facebook) and Google for artist websites, an interesting observation emerges. Despite their efforts to generate engagement through posts, the organic reach tends to encompass only around 10-30 people from the target demographic for each post.
Furthermore, even individuals with seemingly substantial initial followings encounter a similar challenge. As we've showcased through the Fake Follower Posts by our powderbrows.com team, a significant portion of these followers often don't align with the demographic, geographic, or psychographic criteria necessary to be categorized as "potential clients."
We Often Overestimate the Attention We Receive
In simpler terms, this means that despite attaching great importance to everything related to our careers, personalities, and services as Powder Brows, Hairstrokes, or Microblading artists, the reality is that most of our posts are likely to be scrutinized and assessed for "bluff" or "faking before making" by only one person - ourselves. In other words, the reach is often so limited that we can express almost anything without it becoming an enduring truth etched into the annals of history. At best, we might attract some criticism from competitors, but more often than not, even that level of engagement is close to non-existent. Essentially, it's not very different from the conversations we have with ourselves while standing in front of a mirror in the privacy of our homes.