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Group training vs. individual training (research results )

Dec 17, 2023, author: Powderbrows.com / Holistic PMU
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"Group training undoubtedly has its perks: camaraderie with peers, a dynamic atmosphere, and an energizing vibe, to name a few. But the key question remains: Is it the most effective format for achieving success in the brow business? This question is explored in this article based on research results."

1. Case Studies


Many students often wonder about the benefits and drawbacks of group training versus individual classes for learning Powder Brows or microblading. This is a long-standing debate, and for good reason. Some trainers and students favor group training, while others believe an individual approach is better. The good news is that the PowerBrows.io research team has been digging into this topic for over six years. We now have concrete results from these extensive research efforts.

Our research team studied more than 210 students. Among these, 64 opted for only individual training, while the rest participated in group and individual training. The aim was to identify how the format of the training impacts future success. The training types were categorized into individual and group training with more than three students. Our data comes from the experiences of students who trained under more than ten PMU (Permanent Makeup) trainers, mainly in Europe and the United States. We found the most useful comparisons came from nearly identical group and individual training programs. This way, the primary difference was just the format of the training. In most cases, we focused on entry-level training programs that usually lasted two days, although some extended to three days.

2. Results in 18 months


Group Training Results After 18 Months - 19% Continued

Here's where it gets interesting. We found some eye-opening numbers if we look at students who were still actively performing the procedure 18 months after their training. For students who participated in group training, about 19% were still applying what they had learned in class. This statistic mainly pertains to training programs designed to teach Powder Brows or microblading skills and aimed at students who plan to start a career afterward. So, to put it simply, one out of every five students from the group classes was actively performing the procedure later on.Individual Training - Two Out of Three Continue

Moving to individual training, the landscape shifts dramatically. Compared to group training, almost two out of three students, or more precisely 65%, continued practicing the procedure 18 months after their individual training. This strongly suggests that those who opt for individual training have a significantly higher chance of building a career in Powder Brows or microblading. It's worth noting, however, that we can't accurately measure students' motivation levels in individual vs. group training. This is mainly because students usually don't disclose whether they are "serious about learning the skill" or not.

The Greatest Disparity - Becoming a Top Artis

t Let's dive deeper into the earning potential of students post-training. Our data shows a marked difference in earnings between group and individual training. Of the students who continued practicing the service 18 months after group training, about one in five made most of the money. To put that into perspective, considering the overall pool of students entering group training, it leads to a glaring income inequality. Specifically, only 3.5% of students from group training in Powder Brows or microblading end up sharing a massive 82% of the total income generated from the procedures after 18 months. Essentially, a small number of top-performing students take home the bulk of the earnings, while the rest make a minimal contribution to keeping the academies running. Of course, results can vary between different academies and training programs. Still, if one out of five students turns into a practicing artist, that's a pretty solid outcome.

Now for the most crucial point: the likelihood of becoming a top artist in the field. In group training, only around 20% of practicing students make the learned skill their primary source of income. Contrast this with individual training, where the number jumps to 56%. That's a 2.5 times higher likelihood of breaking into this profession's top tier of earners. The gap widens even further when you look at the proportion of top artists among all entering students. If 3.6% of students from group training become top artists, then from individual training, a whopping 34% do.

Are Students Who Enter Different Types of Training the Same?

Before jumping to conclusions about which training format is superior, examining if the same kinds of students enroll in individual and group training is crucial. Could external pressures or motivations account for the observed differences in outcomes? We analyzed over 340 pre-enrollment forms from students in both training formats to investigate. Interestingly, no significant demographic or psychographic differences were found between the two groups. The primary differentiating factor affecting the outcomes seems to be the training format itself. Factors like training duration, content, and the portion devoted to practical work were essentially identical across the board.

Does the Higher Price Motivate Students to Learn More Actively?

Most students enter either training format—group or individual—with the expressed intent of genuinely learning the skill, not merely "trying it out to see what happens." Naturally, it's challenging to gauge the absolute honesty of respondents or, more precisely, their intent to misrepresent their true motivations. However, most students in both formats have declared a sincere desire to become proficient artists. Consequently, no evidence suggests that more highly motivated students gravitate solely toward individual training.

Surprisingly Small Fee Differences

Another intriguing finding concerns the training fees. Despite the higher success rates of individual training, the average fee is only 46% higher than that of group training seats. This insight is based on quotes gathered from over 31 Powder Brows and microblading trainers. There are some caveats to consider, most notably that individual training often requires students to be more flexible with their schedules and, in some instances, willing to travel greater distances to attend sessions at times convenient for the trainer. It appears that many trainers are eager to fill their available time slots, which often lie outside group training schedules, with individual training sessions. Since the prices for these individual sessions aren't typically public, trainers are more willing to negotiate or offer various options. These options can include training without supplies or starter packages and training of different durations. For a fair comparison, we examined packages that included the same types of supplies - the only difference being the training format.

The Influence of Training Fees: Nominal vs. Real Price

One could argue - and rightfully so - that students opting for individual training might be more motivated because they're paying approximately 1.5 times more for essentially the same training. However, our research indicates that the cost has a surprisingly limited impact on motivation. To understand this, it's crucial to differentiate between the training's nominal and real price. The real price is the training cost framed against the average yearly income of a student. While the nominal price might differ by 46%, the real price can vary by an astonishing 800% when calculated against a student's yearly income. To put it plainly, the price of a Powder Brows, Hairstrokes, or microblading training could consume up to eight times more of some students' yearly income than others. Therefore, it's incorrect to assume that those with lower yearly incomes would necessarily opt for group training; both options might be relatively more expensive for them.

3. The Impact of One-on-One Feedback


Another measurable difference that might contribute to the success of individual training relates to direct feedback from the trainer. We assessed the "practical portion of the training," where such feedback is possible. From 2015 to 2033, this portion has nearly doubled, going from 40% to almost 80% of the total training time. Previously, a significant part of the training focused on theoretical aspects. However, this has transitioned online, allowing more time for hands-on practice.

Trainers and academies increasingly pride themselves on providing practical courses, which is why most theoretical content is now available online. This shift has contributed to the increasing importance of direct, one-on-one feedback, which might very well be a key success factor in individual training scenarios.

The Underestimated Value of Individual Feedback in Training

Students often miscalculate the difference in personalized attention they receive in group and individual training. When surveyed, students generally believe the disparity in individual attention between small group training (of 4-10 people) and one-on-one training to be less than twofold. They assume they'll get roughly half as much direct attention from the trainer in a group setting compared to individual training.

4. The Real Difference in Attention


A 5.6-Fold Difference in Individual Attention

When we analyze the practical portions of this training and quantify the feedback that could realistically be considered "individual," the actual difference is striking—it averages to about 5.6 times more in individual training. In simpler terms, a student enrolled in a typical beginner's individual training course receives more than five times as much personal feedback as they would in a group training scenario. If we hypothesize that receiving individualized feedback is crucial for future success, then individual training becomes the far superior option.

The Cost-Effectiveness of Individual Training

If we accept that one-on-one feedback is key to future success, we can evaluate its cost, balanced against group size and the percentage of training time where such feedback can be offered. This leads to an intriguing insight: Individual training allows you to receive personalized attention at a significantly lower cost - around 4.7 times cheaper, to be precise.

To put this in practical terms, let's say you pay $1500 for a two-day small group training, covering both general and individual attention from the trainer. If you were to receive the same amount of individualized attention in this setting, you'd theoretically need to spend around $7050. So, when you pay, let's say, $2200 for individual training, you're actually getting a bargain in comparison.

5. Reality Behind the Group Training


Even when evidence supports the superiority of individual training, particularly in the context of individual attention from the trainer, one might wonder why group training remains prevalent. The answer lies in the economics of training operations. When you factor in typical marketing costs, venue rental, and staff fees, group training can be at least three times more profitable for the trainer compared to teaching the same students individually. This conservative estimate alone offers a strong financial incentive for trainers to prioritize group sessions.

The Structure of Academy Models

The economic equation shifts even more favor group training when the trainer operates within an academy model, essentially a multi-level marketing (MLM) structure. In such settings, a portion of the student fee has to be forwarded "upwards" to the next level in the MLM hierarchy. To maintain similar profit margins, the cost of individual training would have to be significantly higher—starting from around $4000 to $5000. This would make individual training options even more challenging to market.

The Unequal Distribution of Attention in Group Settings

There's another factor that often goes unnoticed in group training settings: the unequal distribution of personal attention. Trainers frequently admit to focusing more on the weakest participants to ensure minimum progress across the group. This skewed attention means some students may receive even less individualized instruction. Intriguingly, this creates a paradoxical incentive: to garner maximum attention in a group setting, it may be beneficial to perform as "the underdog."

Marketing's Emotional Appeal for Group Training

In the realm of marketing, it's fascinating to observe how trainers often advocate for the advantages of group training. They emphasize the benefit of diverse perspectives and the array of problems that can be solved thanks to students' varying backgrounds. They claim that participants gain "more practical know-how" in group settings. Moreover, they frequently highlight the "emotional support" element of group training, arguing that the camaraderie among peers is invaluable. The underlying message is that group support can significantly boost your confidence and aid you through the more challenging segments of the training.

6. The actual Effectiveness


While it's true that group training can offer emotional and psychological support, the effectiveness of this approach is more nuanced. Our extensive research suggests that the positive impact of group training is most noticeable when the participants work as a team in their professional setting. For instance, training a cohesive group of beauticians from the same salon can amplify the advantages of group learning, particularly in Powder Brows, microblading, and similar beauty services.

The emotional and psychological support generally benefits those who are below the group average. They stand to gain the most from a communal learning experience, which provides technical skills, encouragement, and confidence-building through peer interaction.

Group Dynamics: The Drawbacks for Advanced Students

One factor that often goes unnoticed is how group training dynamics can disadvantage more advanced students. These individuals may deduce significant time to assist their less skilled peers. While this mentorship can benefit the less advanced students, boosting their skill development and confidence, it also means that the more capable participants receive even less focus from the trainer. Essentially, the group learning environment hinders advanced students who could be progressing more rapidly if the collective pace of the group didn't hold them back. This is particularly true considering the weakest 20% of students often garner between 60-80% of the trainer's and the group's attention.

The Tangible Benefit of Group Training: Lower Nominal Cost

The one irrefutable advantage of group training is its lower nominal cost. When comparing the prices, the difference appears substantial. For instance, a seat in a group training session might cost USD 1000, whereas individual training might be priced at USD 1500. When we break it down to the "cost per unit of individual attention from the trainer," the numbers are revealed. On average, a student in individual training may pay between USD 1.25 and USD 2 for a unit of attention, while in group training, this cost may drop to as low as USD 0.47 to USD 0.20 for the same unit. This significant price discrepancy is a factor to consider when considering the nominal cost. However, this lower nominal cost is generally the only solid argument that can be employed in marketing group training over individual training.

7. Conclusion


The numbers are compelling when evaluating long-term outcomes, such as practicing Powder Brows or microblading 18 months post-training. With group training, the likelihood of still being active in the field is approximately 19%, whereas with individual training, this probability soars to over 65% on average.

Similarly, the stats are again revealing if we consider breaking into the elite circle of "top artists," who command most of the earnings in their respective regions 18 months post-training. The probability for students from group training courses is around 3.5%. In contrast, for those who opt for individual training, the likelihood jumps to 34%, which is almost 10 times higher.

Financially speaking, when we look at the average cost of training, the "cost per unit of individual attention from the trainer" is between USD 1.25 and USD 2 in group settings. On the other hand, this cost is as low as USD 0.47 to USD 0.20 in individual training. Despite the higher nominal price tag of individual training, the value proposition for individual attention is significantly better.

Therefore, individual attention from the trainer could very well be a pivotal factor in determining the skill level upon which future success in the industry hinges.
 
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Darleen
Sunday, Dec 17, 2023

I agree completely – I have been to both many times and individual classes have been truly transforming, but group trainings not so much, I think.


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