5. Standing Out and Making Noise
Unleashing Bold Marketing
As a budding pigmentation artist, chances are not many people are aware of your services yet. But here's the silver lining: you have absolutely nothing to lose and everything to gain. It's time to dive into marketing strategies that might seem a bit audacious or unorthodox, but these strategies can yield outstanding results.
Consider crafting irresistible offers when seeking models for your portfolio. Challenge conventional marketing norms and encourage your friends and network to share your posts. Be open and transparent about your goals. Share that you're in the early stages of your business journey, where gaining visibility and gathering initial models is critical.
Leveraging Social Media
Making Connections and Building Relationships. Be Bold, Be Heard. Don't hesitate to contact potential clients or models via social media. Send DMs to individuals interested in your services and offer incentives like free retouching sessions. At this stage, every move counts, and no effort should be underestimated. The worst thing you can do right now is not take any action.
Remember, your goal is to "jump on the table" and announce, "Here I am, look at me!" with confidence and flair. This might not be the tactic you'd employ at your uncle's birthday party, where everyone already knows you. But in your role as a rising Powder Brows artist, you're in a different arena. Boldness, audacity, and a hint of surprise can be your best allies.
You can refine and adapt your marketing strategy over time. But during these initial stages, focus on grabbing attention and establishing your name. With determination and creativity, you'll navigate this early phase successfully, carving out your space in the bustling world of brow artistry.
Once again, one of the biggest regrets of many artists who have become successful later on was the internal fears that held them back from trying different sales methods, launching campaigns and giveaways, and advertising their services more aggressively. When an artist starts, there are no specific rules on how much, when, and with which methods they can advertise, search for models, and offer discounts. Basically, for a starting artist, practically everything is allowed. Many artists who got started successfully said they often had multiple campaigns running simultaneously, accepted practically all inbound clients, offered deals whenever necessary, and, in general, risked a lot more to get the business started.
