4. Listings
Second Option: Lists
Initiating your TikTok video with a list is an effective strategy to grab and maintain viewer interest. Lists naturally attract attention because they provide information in a structured and organized manner, appealing to our desire for order and completeness.
For example, you might start with a compelling statement such as, "Five things to avoid after your Powder Brows procedure to ensure perfect results!" or "Three common mistakes that could compromise your facial aesthetics with Powder Brows!", "Four tips to give your brow artist for life-changing results.”
This approach of stating "how many points - to achieve what - and why it's important" sets the stage for engaging content from the outset.
How Do Listings Work?
Lists generate curiosity because viewers are unaware of the specifics behind each point, creating intrigue and a sense of anticipation. This curiosity drives viewers to watch the entire video to uncover all the insights you're offering.
To make your list more compelling, consider presenting the points in an order that builds interest. Begin with the most engaging or surprising fact to captivate your audience, prompting them to continue watching immediately. With each point you cover, the sense of progression grows, fulfilling the viewers' psychological need for resolution.
In TikTok's fast-paced environment, where attention spans are brief, lists deliver succinct, actionable advice that viewers can easily digest. By providing clear, practical tips, you meet your audience's need for quick, valuable insights that they can incorporate into their daily routines.
Psychological Reasons Lists Work
Lists captivate people because they align with our inherent psychological inclination toward seeking completion and order. Our brains are wired to follow a sequence, and encountering a list prompts a natural desire to progress through each item to the end. This progression offers a feeling of fulfillment and closure, as ticking off each point confirms we've comprehensively absorbed the information.
Moreover, lists provide a structured and organized format for content, making it more accessible and understandable for viewers. This clarity and predictability can be reassuring, enabling viewers to know precisely what they will gain from watching the video, enhancing engagement and interest. The duration viewers spend with your videos is crucial.
In essence, lists leverage our need for completion and facilitate a comparison-and-contrast dynamic, engaging viewers curious to see if their opinions match the presenter's ranking or the importance of the items. Many artists who have found success on TikTok have noted that whenever they lacked inspiration, creating a listicle video often proved effective.