Favorites Videos
Articles
Tops Pricing  
Sign in Register for free!
Sign in Register
CLOSE


Outsourcing brow business

Feb 21, 2024, Update: Feb 21, 2024, author: Powderbrows.com / Holistic PMU
Share this article
1

"Many top-tier artists wish they'd embraced outsourcing and delegating earlier in their careers. Even for a beginner, integrating these strategies alongside your startup activities can kickstart your success in the Powder Brows business. Treat this subject as one of the most elementary things you should consider when starting your brow artist business."

1. Background


This article draws upon insights from interviews with 61 pigmentation artists, primarily focused on powder brows, hairstrokes, microblading, and lip blush procedures. These interviews were conducted as part of research projects to explore the initial steps in entering the pigmentation business. Most of these artists, 52 to be precise, are based in various EU countries, with an additional 6 from the UK and 3 from the US. The Powderbrows.com Research Center experts analyzed the data from these interviews, paying particular attention to artists who entered the pigmentation field after transitioning from different careers.

This article aims to offer practical advice on which tasks and services to outsource when starting in the pigmentation industry. The focus is helping new entrants to the field navigate the early stages of their business by identifying tasks that external professionals can handle more efficiently. This approach aims to streamline operations, reduce initial workload, and enhance the overall quality of service offered to clients, thereby facilitating a smoother and more successful entry into the pigmentation business.

2. Outsourcing from Day One


There's a prevalent myth among emerging artists that outsourcing and delegation become relevant only after achieving success or fame and having a team at their disposal. This belief is limiting and stems from a fundamental misunderstanding of the benefits and purposes of these essential business strategies.

Outsourcing and delegating tasks unrelated to the direct creation of Powder Brows or other permanent makeup services are not practices to be shelved for future consideration. Instead, they are strategies that should be woven into the fabric of your business operations from the outset. It's crucial to understand that business expansion often doesn't make outsourcing and delegation more feasible; it's typically outsourcing and delegation that catalyze growth. These strategic moves are frequently the engines of business development.

Changing the Attitude

Reflect on the numerous daily tasks that do not directly contribute to your artistry, such as managing appointments, bookkeeping, marketing, handling social media, editing photos, etc. While these tasks are critical to business operations, they can significantly drain your time and energy—resources that could be better spent refining your skills and delivering exceptional services to your clients. By entrusting these tasks to professionals who excel in these specific areas, you not only liberate valuable time but may also enhance the quality of these business facets. For example, a marketing expert can devise more compelling advertising campaigns than you might, and a social media manager can engage more effectively with your audience.

The prospect of the financial cost of hiring experts for these tasks may raise concerns. However, it's imperative to perceive outsourcing as an investment rather than a mere expense. When a task can be executed more efficiently and effectively by another, outsourcing that task often results in a net gain in productivity and, consequently, profitability. This decision doesn’t require meticulous calculation to validate its worth; if you can identify critical tasks that, when outsourced, clearly benefit your business, the choice to proceed is usually straightforward.

Therefore, the initial critical step is to shift your perspective on outsourcing in the pigmentation business, recognizing it as a viable and strategic option. This adjustment in mindset can pave the way for smoother operations, allowing you to focus on what you do best. At the same time, experts handle the rest, setting the stage for sustainable growth and success in your business.

3. The 80:20 approach


Applying the 80:20 Principle: A Key to Efficient Outsourcing

The Pareto Principle, or the 80:20 rule, offers a crucial insight into effective outsourcing, especially from a practical standpoint. It involves adopting a tailored approach by identifying which tasks and roles in your pigmentation business consume most of your time and where the most minor enhancement of your core competence as an artist occurs.

Before rushing to hire paid specialists for every non-artistic task, it's essential to pause and analyze your specific situation. The Pareto Principle, named after the Italian economist Vilfredo Pareto, suggests that roughly 80% of effects arise from 20% of causes. When applied to managing time in your business, this principle indicates that about 80% of your non-artistic work time is likely taken up by merely 20% of the tasks. Although it might initially seem counterintuitive, this principle has repeatedly proven its relevance and applicability across various scenarios, including the intricacies of business management.

Identifying the Time-Consuming Tasks

To leverage the Pareto Principle effectively within your business framework, the first step is to pinpoint the tasks—approximately 20% of your non-artistic duties—that occupy around 80% of your time. These could range from managing financial records, addressing customer service inquiries, and overseeing your social media presence.

Utilizing time-tracking tools over a specific period can offer critical insights into your time allocation, helping you identify these pivotal tasks. Various tools, such as Toggl, RescueTime, and Clockify, are available to facilitate this process, providing visual and quantitative data on how you distribute your time across different activities. However, in many instances, an in-depth analysis might not be necessary because you inherently know which tasks monopolize your time. Quantifying this can be an eye-opening experience, visually confirming the total time invested in these tasks, which can be surprisingly substantial.

This approach allows you to identify which tasks consume your time - aside from performing the actual pigmentation procedures - enabling you to focus on strategies to enhance efficiency in those areas. By prioritizing outsourcing for these time-intensive tasks, you can reallocate your efforts towards activities that directly contribute to honing your artistic skills and growing your business, applying the 80:20 Principle to foster a more productive and efficient operation.  

4. Outsourcing Photo Editing


A Smart Move for Efficiency and Excellence

One particularly time-intensive task for artists, especially those specializing in Powder Brows, is photo editing. Achieving a flawless portfolio demands a series of complex steps, from retouching skin blemishes and aging signs to perfecting minor flaws in your work, sharpening the brow edges, and presenting before-and-after shots consistently. These tasks necessitate a meticulous eye for detail and proficiency in professional photo editing software, such as Photoshop.

Pixels Per Inch (PPI)

PPI, or Pixels Per Inch, is the cornerstone of high-quality images. It measures an image's resolution or clarity, referring to the count of individual pixels within a linear inch of a digital display or printed image. A higher PPI equates to greater image detail and sharpness. Maintaining a high PPI is essential for a professional portfolio, as the quality of your pictures directly impacts your work's perception. Low PPI can result in pixelated or blurry images, undermining your work's impression. Conversely, high PPI images retain the fine details of your work, enhancing its professional and striking appearance. Thus, when seeking professional retouching services, aim for outcomes that maintain high-quality pixels and PPI.

Prices of Professional Retouching Services

While artists might possess the skills for photo editing, the required time, effort, and expertise are significant. Professional retouching services can transform even modest works into exceptional showcases comparable to those of globally acclaimed Powder Brows artists.

These experts often employ a mix of Photoshop and other tools, ensuring your images’ PPI remains unaltered while making substantial improvements. The cost-effectiveness of these services might surprise you, with prices for transforming before-and-after photos into flawless results ranging between USD 0.5 and USD 10 per photo.

Considering the time typically spent on photo editing, investing in professional services is a prudent business decision. The quality attained by professional retouchers frequently surpasses that achievable by novices. Therefore, by outsourcing this task, you not only conserve time but also enhance the quality of your portfolio, bolstering your professional image and attracting more clients.

5. Finding Professional Retouchers


Harnessing your network is among the most effective strategies for discovering affordable and skilled retouching artists. While online searches or browsing Instagram can yield numerous professionals, the sheer volume of options might be daunting. However, a simple yet effective approach for many newcomers is to ask around.

The adage "ask and you shall receive" holds in this scenario. Begin by identifying accounts with exceptionally appealing photos, so compelling that you're reminded of Steve Jobs' description of the first Macintosh computer design as something you could 'lick'. By inquiring within your network, you can uncover valuable leads to retouchers who can elevate your portfolio to world-class standards.

Crafting the Good Inquiry: A Direct Approach

Reaching out directly to account owners after compiling your list is your next strategic move. Begin your message with sincere compliments on their exceptional portfolio images, establishing a positive and appreciative tone for the conversation.

Then, proceed with your inquiry: inquire about their editing applications or if they engage a professional retoucher. If they do, politely ask if they can share their retoucher's contact information. It's natural to encounter instances where your messages go unanswered, or artists hesitate to share their retouchers' details. Such experiences are part of the process. Yet, you may also find many professional artists, confident in their standing and recognizing the mutual benefits of knowledge sharing, are open to providing their retouchers' contacts.

In this industry, the objective isn't to compile an extensive list of retouchers but to identify one or two who resonate with your aesthetic and can elevate the quality of your images.

Discovering Your Perfect Retouching Partner

Utilizing search engines and direct messaging on social media are reliable methods for finding retouching services. Employing your social networks to seek recommendations is another effective strategy. Compile a list of retouchers whose professionalism and style match yours, then proceed to the definitive test of compatibility: commissioning your first retouch.

Many retouchers bring their unique style to the table but possess the versatility to align with your preferences, provided you communicate your expectations. The balance lies in being detailed without overloading them with information.

Establishing the Ideal Look: Show, Don't Just Tell

To effectively communicate your vision to your retouchers, it's beneficial to provide visual references. Download or capture screenshots of impeccable work from leading Powder Brows artists, sharing these examples with your work as the source material.

Visual references are compelling. Numerous artists report astonishing outcomes, with the enhanced versions of their work surpassing their highest expectations.

The Global Market: Eastern Europe as a Renowned Source

A valuable insight for your search: while there's a wide array of retouchers globally, including in countries like India, many have found their ideal partners in former Soviet Union countries and Ukraine. These retouchers charge reasonable fees and deliver exceptional results that distinguish your work.

Eventually, you need one

Thus in summary,

starting with outsourcing image editing and retouching involves proactively seeking recommendations from other artists who have found excellent solutions. It's crucial to approach this with openness and curiosity, understanding that asking questions has no downside—only potential benefits. While it's true that not everyone will respond, outright rude rejections are rare. The key is communicating your needs and not hesitating to request test work. This initial step can be instrumental in identifying a retouching partner who aligns with your aesthetic and professional standards.

Many experienced artists emphasize the advantage of establishing a long-term partnership with a single retoucher who understands your work and can consistently deliver high-quality results. When you receive your edited images, you must communicate any additional adjustments you desire. However, it's equally important to consider the retoucher's expertise and experience. Professional retouchers bring knowledge to their work, and being open to their suggestions can enhance the outcome. Remember, the goal is to foster a collaborative relationship that respects both your vision and the retoucher's professional judgment, leading to a fruitful and enduring partnership.

6. Conclusions


Integrating outsourcing and delegation from the outset is essential for streamlining operations, reducing workload, and enhancing service quality in the pigmentation industry. Emerging artists should discard the myth that outsourcing is reserved for those with a certain level of fame or a large team. From managing appointments and marketing to photo editing, identifying tasks that do not directly contribute to artistry but consume significant time is crucial. Employing the 80:20 Principle, artists should focus on outsourcing the 20% of tasks that take up 80% of their non-artistic work time, thus fostering a more efficient operation.

Outsourcing photo editing, particularly for Powder Brows artists, is highlighted as an intelligent move for ensuring efficiency and excellence in portfolios. High-quality images with high Pixels Per Inch (PPI) are vital for a professional appearance, and professional retouching services can transform work into stunning showcases at a cost-effective price. Artists are advised to harness their networks and directly inquire about recommended retouchers, emphasizing the importance of establishing a long-term partnership with a retoucher who aligns with their aesthetic. Clear communication about expectations and openness to the retoucher's suggestions can significantly enhance the outcomes, leading to a successful and enduring collaboration.
 
  Readers suggest
The Roles of a Starting Brow Artist 
 
Why starting artist fail 
 
Choosing Independence or Allegiance (Affiliate Systems in the Brow Business) 
 
Personal Branding and "pocket brow brands" 
 
How to get started after the training 
 
Find this interesting?
or
 
Comments
 
Netta
Thursday, Feb 22, 2024

I think outsourcing is one of the most important things so that the artists would not get overwhelmed and crazy. I agree 100%


Want to learn Powder Brows?
Your name*
E-mail*


Powderbrows.com LLC serves as the premier resource for material related to Powder Brows, Microblading, and the business of brow services. For collaboration opportunities, contact us here
Powderbrows.com partner in Scandinavia: Brows.fi
Holistic PMU
Powderbrows.com
Hairstrokes.com
Lipblush.com
Combobrows.com
Everyoung.com




Company
About us
Contact us!
Terms of Service
Privacy Policy
User
Account
Log In
Register
Upgrade!
© 2024. Powderbrows.com LLC. 225 Park Avenue, NY, NY, 10003, USA. All rights reserved. Terms of Service and Privacy Policy   |    Sitemap
Do you want a similar private portal platform? Contact developer: stprivatdevserv@gmail.com