3. Planning
Schedule 1/3 Time for Planning
Creating TikTok videos begins with planning, a crucial yet frequently overlooked phase. Many artists bypass this stage, often wasting time and missing creative opportunities. It's advisable to allocate roughly one-third of your total video creation time to planning, as this investment significantly enhances the efficiency and quality of the final product.
An essential point to remember is that each minute spent on planning can save multiple minutes during editing. Unplanned filming generates a surplus of unusable footage, complicating and prolonging the editing process. Conversely, thorough planning ensures a focused shoot, yielding content that is more likely to be used.
The Initial Step: Deciding the Type of Content
Determining the content type is your first step in planning your TikTok video. Whether participating in a challenge, leveraging a trending effect, engaging with a recent trend, providing educational content, showcasing humor or creativity, or promoting sales, clarity in your content's purpose is key. Avoid blending too many categories; a trend-based video, for example, might not double effectively as evergreen educational content.
Drawing Inspiration from Industry Leaders
Seeking inspiration is a vital part of content planning. Observe what top figures in the brow industry are doing on TikTok. As of 2024, brow artists relatively untapped the platform, offering a unique opportunity for new entrants. Extend your research beyond brow-specific content to include beauty influencers and stars from other niches. Their successful content strategies could spark ideas for your next hit video.
Structured Approach
Successful TikTok artists often employ a structured approach to content ideation. Many create a detailed table categorizing each video type, consulting samples before developing their original concepts. This method doesn't involve copying but systematically analyzing what types of videos have succeeded and noting relevant keywords. This structured strategy aids in formulating an initial idea and overall concept for each video, emphasizing the importance of a methodical and well-organized approach to content creation.