5. Third skillset: Digital Marketing skills
Social media and search engine marketing are evolving rapidly, and you must keep up with the trends to stay relevant. Here are some key areas to focus on.
Inbound Funnels
These are strategies designed to attract potential clients to your brand by providing valuable content and experiences tailored to their needs and interests. You'll need to understand how to create and optimize landing pages, blog posts, social media content, and email newsletters to draw customers to your services.
Automated Targeting
With automated targeting, you can use AI tools to identify and reach out to potential clients based on their interests, behavior, and demographics. This requires understanding different AI tools and how to use them effectively.
Social Media Platform Analysis
This involves tracking your social media performance, understanding which posts generate the most engagement, and adjusting your strategy accordingly.
Understanding Different Social Media Platforms
The growth potential, audience demographics, and content preferences vary between platforms like Instagram, Facebook, and TikTok. Tailoring your content strategy to each platform's unique characteristics can boost your reach and engagement.
Advertisement Strategy
Running ads can boost your visibility and reach on social media. However, it's crucial to understand where, when, and how to run ads. Additionally, learning how to analyze ad performance and tweak your strategy based on data can yield better returns on your ad spend.
Building Links and Growing Authority
This involves strategies to increase your website's credibility and visibility in search engine results, such as acquiring backlinks from reputable sites, creating high-quality content, and optimizing your website's technical SEO.
Utilizing AI Tools
AI tools can analyze vast amounts of data to provide valuable insights and automate tasks. Learning how to use these tools can help streamline your marketing efforts and make them more effective.
Combining Online and Offline Marketing
While online marketing can reach a vast audience, offline marketing can help create a local presence. This can include strategies like local SEO, attending community events, or collaborating with local businesses.
Generating Referral Systems
A strong referral system can turn your happy clients into brand ambassadors. Offering incentives like discounts or free services for referrals can encourage your existing clients to spread the word about your services.
By mastering these skill sets, you can navigate the changing landscape of the brow business and set yourself up for sustained success. This portion of the skills is becoming increasingly more important than the other two.