6. Unified Online Brand Presence
Based on insights from seasoned artists and the expertise of powderbrows.io, the primary factor guiding the selection of a social media handle should be the availability of a corresponding domain name for the artist's brand. This strategy is increasingly relevant given the rising customer acquisition costs on social media platforms like Meta's Instagram and Facebook. As we look towards 2024 and 2025, discoverability will pivot towards search engines and AI-driven chat interfaces that rely on search engine data, making a solid domain name vital for brand visibility.
Control vs. Influence in Digital Presence
The distinction between what you control and what you can influence online is crucial. Social media platforms, where you can influence reach and engagement, ultimately control your visibility through their algorithms. These platforms' policies may change, impacting your strategy's effectiveness.
Conversely, your website represents a digital asset under your complete control. It is the foundation of your online presence, allowing you to set the rules, manage content, and engage directly with potential clients. This direct control is indispensable in an era where content accessibility through AI-driven searches becomes paramount.
Leveraging Your Website for Conversion
Your website is not just an online brochure; it's the core of your conversion strategy. It's where potential clients assess the quality of your work and decide to engage your services for Powder Brows. The objective of your social media efforts, including your Instagram handle, should be to funnel traffic to your website, converting followers into clients.
An integrated approach to your online presence, where your social media handle complements your website, is essential. This synergy ensures that your Instagram account acts not just as a destination but as a conduit, guiding potential clients to your website where conversion occurs.
This strategic alignment between your Instagram handle and domain name enhances your brand's discoverability across platforms and strengthens your ability to convert social media interactions into tangible business outcomes.